CLIENT
DELIVERABLES
Brand & Identity Design
Web & Digital Design
Print Design
UX/UI Design
FMDC is a leading name in architecture consultancy design, working at the intersection of form, function, and materials. Their expertise lies in the technical and aesthetic integration of façade systems and high-performance building materials—supporting architects and developers across commercial, residential, and public-sector projects.
As a trusted consultancy in the built environment, FMDC needed a brand that showcased their credibility and visualised the precision they bring to every project.
The Challenge: A Brand That Reflects Architectural Authority
FMDC’s old branding didn’t reflect the high-level consultancy they provide. They approached us looking for a bold, modern identity that would immediately communicate their place at the top of the architecture consultancy design space.
They wanted a brand that was smart, simple, and reflective of the core materials they work with—metal, stone, copper, and more.
Our Solution: Modern Architecture Consultancy Design, Material-Inspired
At the heart of FMDC’s new identity is a bold, full-caps logo, contained confidently within a square format. This simple architectural shape reflects both structure and discipline—key traits in their consulting process.
Easy Avocado developed a muted, material-inspired colour palette referencing raw construction elements: brushed metal, oxidised copper, and weathered stone. These tones ground the brand in the physical world it serves.
The entire design system aligns with the sensibilities of the architecture world: clean grids, considered spacing, and high-contrast typography.
A Brand That Embodies Architecture Consultancy Design
This project was about more than a logo—it was about building an identity that aligned perfectly with FMDC’s expertise. Architecture consultancy design is as much about trust as it is about taste, and we brought both to the table. The bold simplicity of the brand allows FMDC’s technical work and portfolio to speak without distraction.
Designed for the Real (and Digital) World
While the visual identity is inspired by the physical materials FMDC consults on, we ensured that every element was digitally adaptable. The logomark is scalable, the typography is screen-optimised, and the brand assets work seamlessly across print, web, and presentation platforms.
BRAND IDENTITY
Brand standards are a set of guidelines for the colours, imagery, fonts, logo specifications and messaging that your brand represents. This document has been produced to help the brand produce consistent items across all marketing and branded outputs.
WEB & DIGITAL DESIGN
We can help elevate your business both online and offline. Our creative team works closely with you to craft a website that truly reflects your brand, engages your target audience, and offers seamless functionality across all devices. Beyond digital, we also specialize in print design, delivering beautifully designed materials that complement your online presence and strengthen your brand identity. Whether it’s a responsive website, stunning brochures, or impactful business cards, we’ll ensure every touchpoint communicates your story effectively.
Interested in what we have to offer? Just say hello!
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