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Easy Avocado was tasked with developing a new brand identity and website for CanCan Diagnostics to promote their innovative cancer detection technology.
CanCan Diagnostics needed a new brand and website to attract more investors, support and generally spread awareness. Their old website and branding were outdated and needed modernising.
The first step was to conduct a thorough analysis of the company’s existing branding, as well as the competitive landscape in the pet healthcare industry. Based on our research, we created a bespoke plan to develop a strong brand identity and online presence for CanCan Diagnostics.
We worked closely with CanCan Diagnostics throughout the project to create a strong brand identity that communicated their values, mission and unique selling proposition. This included designing a new logo, developing brand messaging and creating visual design elements that projected a professional and trustworthy image but one which was approachable and friendly.
To develop the new website for CanCan Diagnostics, we started with wireframing and conceptualising the layout and design. We then proceeded to the design development phase, creating visually appealing and user-friendly website concepts that effectively showcased CanCan’s understanding of the industry and the benefits of their technology, whilst remaining easy to navigate and informative.
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