Kitchens by Avantgarde is a proudly family-run kitchen company with deep roots in design-led kitchen refurbishment. Whether they’re working on a smart space-saving solution or a luxurious open-plan kitchen, their mission remains the same: create kitchens that are personal, practical, and beautiful.

Known for their clever team of designers and end-to-end service—from initial sketches to installation—Avantgarde crafts more than kitchens. They create the heart of the home.

The Challenge: Modernising Without Losing the Family Feel
As their reputation grew and their client base expanded, Avantgarde recognised it was time for their brand to catch up. Their goal was clear: reposition themselves as a modern, premium kitchen design studio while holding on to their trusted identity as a local, family-run business.

They didn’t want to feel like an off-the-shelf retailer or resemble mass-market names like IKEA. Instead, they wanted to showcase their craftsmanship, creative approach, and the warmth that only a family-run business can provide.

Our Solution: A Contemporary Rebrand Rooted in Legacy
Easy Avocado began by crafting a refined and flexible logo—one that felt fresh and current while honouring their heritage. The new identity retained Avantgarde’s striking green signature colour but was elevated with a minimal, design-forward look.

From there, we reimagined their digital presence. Their website needed to reflect their professionalism and personal touch in equal measure. It had to feel premium but not cold, clean but still welcoming—just like the kitchens they design.

Why the Family-Run Factor Mattered
Throughout the rebrand, we made sure that Avantgarde’s identity as a family-run kitchen company stayed front and centre. It’s their biggest strength—their clients value the hands-on, human service, and collaborative process. So we let that story shine in the copy, design cues, and even the photography style, favouring warm, real homes over showroom-style shots.

Results and Impact
Since launching the new brand and website, Avantgarde has seen a measurable increase in:

• Quality website traffic (longer visits, lower bounce rate)

• Customer enquiries with higher-value projects

• Positive feedback from clients who say the brand finally reflects the high standard of service

More importantly, the Avantgarde team feels proud of their brand. It looks and feels like who they are: a hard-working, creative, and caring family-run kitchen company that designs for real lives.

Final Thoughts
When rebranding a business with legacy, it’s not just about trends—it’s about truth. Kitchens by Avantgarde already had the heart, skill, and reputation. We simply helped them tell their story better, with clarity, style, and confidence.

Now, they stand out in a crowded market—not just as another kitchen company, but as a design-led, family-run studio that truly gets what home means.

Whether you’re looking to modernise your brand or create a website that converts browsers into loyal clients, we can help you bring your unique story to life—just like we did with Avantgarde.