Tucked away on the sun-kissed coastline of Cyprus, Sirena Bay is a boutique beach house hotel offering guests an intimate and idyllic Mediterranean escape. With its whitewashed walls, rustic textures, and crystal-clear views of the sea, Sirena Bay isn’t just a stay—it’s a state of mind.

The team behind Sirena Bay approached us to deliver a comprehensive hotel branding and website design solution—one that would reflect their unique setting and help them stand out in the competitive world of boutique hospitality. They were seeking a distinct hospitality branding and digital experience that captured their serene, slow-living ethos while appealing to design-conscious travellers.

The Brief: Create a Brand as Calm as the Bay and as Elegant as the Sea

This wasn’t about high-end luxury or mass-market tourism. Sirena Bay’s Hotel branding and website design needed to feel relaxed, warm, and intimate—just like the experience of staying there. The goal? To attract like-minded travellers who value simplicity, style, and soul over glitz and gimmicks.

We were tasked with creating a full visual identity and website design for a boutique hotel, one that would evoke calm, capture the coastal lifestyle, and guide users from inspiration to effortless booking.

Our Solution: A Subtle Yet Striking Coastal Identity

The project began with a soft and natural colour palette—sun-bleached neutrals, deep sea blues, and sandy textures—all inspired directly by the surroundings of the Cypriot coastline. The logo design is a clean, serif logotype that blends timeless elegance with bohemian charm, paired with hand-drawn details and organic shapes to bring warmth and personality.

Our approach to hotel branding and website design focused on emotional connection: a visual language centred on slow-living, barefoot luxury, and Mediterranean storytelling. Through rich photography, laid-back copy, and tactile design elements, we created a brand world that feels like a gentle sea breeze—a digital reflection of the experience guests can expect.