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Pluto needed a memorable and sharp-looking brand to help them win more work and get its name out there in the competitive world of construction. The brief was simple, they needed a clean and modern logo that works in a digital and real-world landscape.
The visuals as a whole needed to be simple, and the overall aesthetic and guide had to represent professionalism. The logo needed to work on a plethora of different mediums, meaning the mark itself had to work in small and large spaces, online and off.
We developed a new brand identity to show off Pluto’s values… Professional, Modern and Unique. The logo might look elegant and simple, but every shape and size was designed with a purpose.
After creating this bold and punch brand we then took it a step further and created a modern brochure-type website. Our main focus was to make an aesthetically pleasing and an easy-to-navigate UX/UI.
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