Strata Climbing Walls: Built to Stand Out

Strata Climbing Walls are specialist manufacturers of custom-built climbing structures for all kinds of environments. Whether it’s a fun, safe garden feature for kids or a large-scale, multi-faceted lead or bouldering wall for a gym or school, Strata works closely with each client to create a fully bespoke facility, tailored to their needs, space, and long-term goals. Known for high-quality craftsmanship and a collaborative, down-to-earth approach, the Strata team brings both creativity and precision to every project. Their builds are designed not just for performance, but to spark imagination and foster a love for climbing in all ages and abilities. But while their work in the real world stood out, their website didn’t reflect that same energy or expertise. When they approached Easy Avocado, their site was outdated and lacked impact. It didn’t communicate their personality, values, or the strong client relationships they pride themselves on. After reviewing competitor websites, it became clear that Strata’s personable, hands-on service was a unique strength — but without visuals and case studies, that story wasn’t coming through. We responded with a complete website redesign that felt bold, engaging, and human. With high-quality imagery, embedded videos, and detailed case studies, the new site now brings Strata’s work — and their people — to the forefront, helping them stand out in a crowded market and connect meaningfully with new clients.

In a competitive market like climbing wall construction, standing out is everything. For Strata, that meant going beyond the basics of product and service listings. They needed a website that not only showcased the scale and quality of their work but also captured the energy, creativity, and bold personality behind the brand. That’s where we came in.

Easy Avocado designed, developed and built a striking website design that grabs attention from the very first click. The goal? To make users feel the same excitement and thrill that Strata’s climbing walls offer in real life. The website is bold, fun, and full of movement — just like the walls they build.

One of the key focuses of the website design was visual storytelling. We packed the site with high-impact photography and immersive video content, allowing visitors to experience Strata’s craftsmanship up close and personal. Whether it’s a towering gym installation or a playful school wall, the site brings these projects to life in vivid detail. Each image and video is thoughtfully placed to not only impress, but also inform and inspire.

To help users explore with ease, our website design featured smooth navigation, bold typography, and an intuitive layout that lets the visuals take centre stage. Interactive galleries and project breakdowns offer both inspiration and insight, making it easy for potential clients to imagine what’s possible when they work with Strata.

But it wasn’t just about looking good — functionality was key. We ensured the website design was fully responsive, lightning fast, and optimised for performance across all devices. On mobile, tablet, or desktop, the experience is seamless. Behind the scenes, the CMS is clean and user-friendly, giving the Strata team full control to update content, upload new projects, and showcase their latest builds without any hassle.

We also built in strong calls to action and clear conversion points, ensuring visitors know exactly how to get in touch or start a project. The end result is more than just a portfolio — it’s a living, breathing digital hub that reflects Strata’s passion, expertise, and distinctive style.

With its striking visuals, playful tone, and strategic website design, the new site sets Strata apart as not just a builder of climbing walls, but a true leader in the industry.

BRAND IDENTITY

Brand standards are a set of guidelines for the colours, imagery, fonts, logo specifications and messaging that your brand represents. This document has been produced to help the brand produce consistent items across all marketing and branded outputs.

WEB & DIGITAL DESIGN

Attention to Detail

We can help elevate your business both online and offline. Our creative team works closely with you to craft a website that truly reflects your brand, engages your target audience, and offers seamless functionality across all devices. Beyond digital, we also specialize in print design, delivering beautifully designed materials that complement your online presence and strengthen your brand identity. Whether it’s a responsive website, stunning brochures, or impactful business cards, we’ll ensure every touchpoint communicates your story effectively.

Strata Climbing Walls: Built to Stand Out

Attention to Detail

Brand Guidelines

Concepts During the Design Process

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