At Easy Avocado, we don’t just design websites — we craft digital experiences that work hard for both users and businesses. So when Wheel Finesse, a premium car interior customisation brand, approached us, we knew their new website design had to reflect the same level of precision and care they pour into every stitch of Alcantara or wrap of perforated leather.

Their existing website was functional but lacked the finesse (pun intended) needed to elevate the brand, support complex product offerings, and keep pace with a growing customer base. They needed more than a refresh — they needed a fast, high-performing WooCommerce website, completely tailored to the way they work and the way their customers shop.

We kicked off the project with a deep dive into their audience and internal processes. From there, our goal was clear: build a site that’s both beautiful on the front end and brilliant on the back end.

From the customer’s side, we focused on creating a smooth, engaging journey. One of the key challenges was enabling customers to customise complex car interiors online — from steering wheel wraps and coloured stitching to carbon fibre inserts and beyond. Our solution was a fully intuitive product configurator, built directly into the WooCommerce framework, allowing users to visualise and tailor their options with ease.

On the design side, we delivered a clean, responsive interface that adapts beautifully across all devices. We used bold visuals, tight typography, and a stripped-back colour palette that lets the products shine. Every part of the user experience — from homepage to checkout — was built to echo Wheel Finesse’s meticulous attention to detail.

But it wasn’t just about aesthetics. The backend workflow was just as important. We streamlined inventory management, simplified order processing, and implemented content blocks that make it easy for the Wheel Finesse team to update and manage the site in-house — no developer required. The admin experience is just as polished as the customer-facing one, empowering the team to scale without friction.

We also focused heavily on speed and performance. With optimised imagery, smart caching, and lightweight code, the site now loads fast and runs smoothly — no matter how many custom options are stacked into a single product page.

The result? A slick, high-performance ecommerce platform that not only mirrors Wheel Finesse’s obsession with detail, but actively supports their growth. It’s a site that’s as powerful as it is polished — helping turn browsers into buyers and ensuring the brand looks as premium online as it does in person.

This project is a great example of what happens when thoughtful website design, strategic UX, and technical performance come together. For us, it’s not just about launching a site. It’s about building a platform that drives results.