Inspirational School Logo Design | Ysgol Gynradd Gymraeg Awel Taf

CLIENT

Ysgol Gynradd Gymraeg Awel Taf

DELIVERABLES

Brand Identity

Brand & Identity Design

Web & Digital Design

Print Design

UX/UI Design

Ysgol Gynradd Gymraeg Awel Taf – Rooted in Culture

Located in the heart of Pontypridd, Ysgol Gynradd Gymraeg Awel Taf is a new Welsh-medium primary school with a strong sense of place and purpose. As a fresh addition to the local education landscape, the school approached us to develop a brand identity that would capture the essence of the surrounding landscape while celebrating the richness of Welsh language and culture. Our goal was to create a visual identity that feels warm, welcoming, and full of energy—perfectly suited to a primary setting—while also instilling a sense of local pride and cultural connection from the very beginning of a child’s educational journey.

A Playful Identity with Deep Local Meaning

The brand identity for Ysgol Gynradd Gymraeg Awel Taf was built around the idea of connection—to place, to language, and to aspiration. Taking inspiration from the school’s name, which translates to the “Welsh Primary School of the Taf Breeze,” we developed a concept rooted in the natural elements of wind and water, reflecting both the local environment and a sense of movement and growth.

At the centre of the logo is a kite, a joyful and symbolic element that captures the spirit of childhood while also representing the school’s mission: to help its pupils soar high and aim far.

Adding another layer of meaning, the logo design was directly inspired by drawings submitted by students as part of a school-wide competition. This not only brought authenticity and charm to the final design, but also ensured that the children felt personally connected to the brand—something they could take pride in and call their own.

The styling is intentionally playful yet clean, with a colour palette that reflects nature—fresh, vibrant, and uplifting. Altogether, the identity strikes a balance between cultural pride, community involvement, and child-friendly creativity, setting the tone for a school that’s as nurturing as it is ambitious.

BRAND IDENTITY

Brand standards are a set of guidelines for the colours, imagery, fonts, logo specifications and messaging that your brand represents. This document has been produced to help the brand produce consistent items across all marketing and branded outputs.

WEB & DIGITAL DESIGN

Attention to Detail

We can help elevate your business both online and offline. Our creative team works closely with you to craft a website that truly reflects your brand, engages your target audience, and offers seamless functionality across all devices. Beyond digital, we also specialize in print design, delivering beautifully designed materials that complement your online presence and strengthen your brand identity. Whether it’s a responsive website, stunning brochures, or impactful business cards, we’ll ensure every touchpoint communicates your story effectively.

Brand Guidelines

Concepts During the Design Process

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