Mountain Ash Comprehensive School

CLIENT

Mountain Ash Comprehensive School

DELIVERABLES

Mini Brand Guidelines | Asset Pack | Website

Mountain Ash Comprehensive School: Crafting Identity & Clarity from Scratch

Mountain Ash Comprehensive School (MACS) came to us with a very minimal online presence – just a logo and a blank website. They needed more than a facelift. What they needed was a full brand identity and a fully functional, user-friendly website to be proud of. Easy Avocado stepped in to build their brand, define their visual identity, and deliver a site that serves students, parents, staff, and the wider community.

Brand Creation & Guidelines
The first stage was identity. With only a logo to begin with, we worked closely with the school to define their colours, typography, tone, imagery style, and other visual elements. We assembled a brand pack including mini-guidelines; think logo usage, colour palettes, font styles, and image treatment—to ensure consistency in everything they publish, from printed materials to digital media.

Website Design & Development
Once the branding was in place, we moved to designing and building the website. We focused on making content clear, accessible, and easy to navigate: sections for school information, learning, and latest news. We ensured key information-calendar dates, contact details, policies—was always easy to find.

We delivered a site with clean aesthetics that reflected the new brand identity, intuitive navigation so different audiences (students, parents, staff) can find what they need, and it’s mobile-friendly so it works well whether someone’s using a phone or desktop.

Impact
From nothing more than a logo, MACS now has a fully developed visual identity and a website that communicates who they are, what they stand for, and what they do—clearly and reliably. Staff have the tools to publish news and updates easily; visitors can get up-to-date information without confusion or delay.

BRAND IDENTITY

Brand standards are a set of guidelines for the colours, imagery, fonts, logo specifications and messaging that your brand represents. This document has been produced to help the brand produce consistent items across all marketing and branded outputs.

WEB & DIGITAL DESIGN

Attention to Detail

We can help elevate your business both online and offline. Our creative team works closely with you to craft a website that truly reflects your brand, engages your target audience, and offers seamless functionality across all devices. Beyond digital, we also specialize in print design, delivering beautifully designed materials that complement your online presence and strengthen your brand identity. Whether it’s a responsive website, stunning brochures, or impactful business cards, we’ll ensure every touchpoint communicates your story effectively.

Brand Guidelines

Concepts During the Design Process

Expert Graphic & Website Design in Cardiff for Your Brand

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