AB Football
A striking and sporty-looking brand design with a technical design system.
The brief.
As a football coaching business, AB Football needed its new identity to make an impact. When conducting a scoping session we learnt that they was after an iconic, simple and sporty looking brand identity.
Brand & Identity Design
Print Design
What they needed.
We concluded that in order to connect to the target sport-focused audience, we needed the branding to be heavily inspired and influenced by famous sort brands. The brand needed to be sleek and modern to appeal to the younger generation and also show that they are forward thinking as a company.
Our solution.
The logo and design system was developed to reach a targeted demographic and make some noise in the market. The contrasting colours and typeface systems were all inspired by football brands and sports brands. The key components of this visual identity make for an interesting Brand Identity.
