Tela Italian Furniture

Creating a new brand identity, and an interactive eCommerce store for Tela Italian furniture.

The brief.

The team was asked to create an online presence to show off and draw the attention of customers. Tela required a new, fresh and updated brand identity to accompany a new website design.

Brand & Identity Design

Web & Digital Design

Print Design


UI/UX Design

What they needed.

Tela is a high-end, luxury furniture retailer that needed to stand out amongst its competitors. We identified that a lot of the brands are outdated and needed modernising. So this became the goal for the Easy Avocado team.

Our solution.

Tela provides Italian luxury furniture to any home. Their exquisite furniture is meticulously handcrafted by artisanal Italian Furniture Masters. Utilising our e-commerce, interactive and creative services we designed a new brand identity. This included a logo design, digital design and configurators. It is crucial to communicate a brand’s story and unique selling point through visual identity and design, as well as connecting with its target audience. Creating a visual identity goes far beyond just designing a logo.

A well-thought-out approach means we’ll know the business’ aspirations and goals, and this will help us deliver an outstanding visual story.


We are able to integrate a 3D viewer or Configurator for most eCommerce platforms; WooCommerce (WordPress), Shopify & Magento. Having 3D models offers a more flexible approach than traditional photography methods. With the ability to change models and create photorealistic imagery, colour variations, lifestyle shots, interactive experiences, animations and more – it really is a cost-effective way to get the most out of your products.

Seamless integration is the key to making sure that your customers have a memorable user experience, integrating a 3D viewer or configurator within your new or existing site.

Brand & Identity Design

Brand standards are a set of guidelines for the colours, imagery, fonts, logo specifications and messaging that your brand represents. This document has been produced to help the brand produce consistent items across all marketing and branded outputs.


Here at Easy Avocado, our team can help you create the perfect online presence.